DESCRIPTION

100% vegan, silicone-free shampoo gently cleanses hair while effectively reducing color fade. Precisely formulated for cleansing color-treated hair without stripping to minimize color wash out.

BENEFITS

The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated.Suitable for:All hair types: Fine, medium, thickAll textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.Safe for color-treated, highlighted and chemically processed hair.100% vegan color protection and careA combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.Botanical cleansers Precisely formulated for lasting radiant color, wash after wash.Neutralizing powerNaturally derived magnets instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged moleculesCreate a protective shield to keep water from penetrating into hair, reducing color washout.Apricot Nourishes and helps keep your hair soft, bouncy, and hydrated. AromaFeaturing Avedas own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. 94% naturally derived*. Cruelty free. Silicone free. Sulfate cleanser free.*According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.

Ingredients

Ingredients: WaterAquaEau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Propanediol, Cocamide Mipa, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Prunus Armeniaca (Apricot) Kernel Oil, Arginine, Glycine Soja (Soybean) Oil, Tocopherol, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Glyceryl Caprylate, Citric Acid, Fragrance (Parfum), Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Benzyl Acetate, Geraniol, Linalool, Sodium Phytate, Phenoxyethanol, Potassium Sorbate

How To Use

How to Use1. Massage into wet hair, from roots to ends.2. Rinse.3. Follow with color control conditioner.For best results, start with Aveda 100% vegan hair color, customized to you.